To protect and conserve Oman’s natural heritage and influence environmentally sustainable behaviour through education, awareness and conservation.

Drawing on science and our conservation expertise, we’ve determined the following strategic objectives to set us on the path to the outcomes we want to see: Partnership 1. Maintain and/or develop meaningful collaborations with local, regional and international entities in conservation biology, threat mitigation and policy. 2. Endeavour to support the Government's environmental agenda and map its priorities and vision against ESO’s programmes (Ex. Vision 2040, net zero emission targets…). 3. Increase the number of corporate organisations in Oman that support ESO’s efforts either via sponsorship, membership or in-kind support. Conservation 1. Conduct scientific research on marine and terrestrial species and ecosystems aiming for conservation and threat mitigation. 2. Develop evidence-based policy recommendations to present to decision makers and stakeholders. 3. Conduct annual conservation actions (i.e net clearing, reducing light pollution…). Fundraising 1. Develop fundraising campaigns and events, aligned to our mission that can reach a broader range of donors. 2. Develop mechanisms through which the public can donate to ESO easily and efficiently (sms, apps, hotel donations). 3. Build relationships with individuals, companies and other organisations willing to lead fundraising initiatives on our behalf. 4. Submit project proposals to local and international granting entities. Internal Capabilities 1. Recruit and retain human resource capacity to meet organizational needs. 2. Maintain or increase expertise of ESO in conservation and NGO management. 3. Establish and/or update internal policies and procedures to attain professionalism and efficiency. People and Culture 1. Increase awareness, and influence positive behavioural changes in local communities for conservation purposes. 2. Increase public engagement in current environmental topics and themes. 3. Build the capacity of Omanis in the field of environmental research and conservation. 4. Deliver youth engagement initiatives with the aim of raising awareness of Oman’s natural heritage and promote sustainable living. 5. Communicate and market for environmental messaging in way that is relatable to society and to all social groups. 6. Seek to engage local volunteers to support ESO initiatives where needed. 7. Secure individual membership support from the public to carry out ESO’s mission and vision.